Music is a giant part of the movie marketing business & SXSW’s 2017 “From Inception to Exodus: Music in Movie Marketing” panel went on to address this key aspect of the Hollywood machine. March 15 at the Austin Convention Center saw an abundance of useful panels, seminars, & Q&As to attend, however this one included industry insiders directly from Los Angeles with intimate knowledge of what it takes to succeed in the business.
The panel included Nick Weiss (SVP of Creative Services at Sony Pictures); Sohrab Nafici (Executive Director of Music/Legal at Warner Brothers), & Anny Colvin (Music Supervisor at JAX @ Rock Paper Scissors), while The Hit House’s owner & Executive Producer Sally House moderated.
Many thanks to all who attended & hopefully left a lot more informed on the trailer music process. A special thank you to the incredible panelists that made Sally House’s job of moderating a true pleasure. The Hit House thoroughly enjoyed its stay in Austin & looks forward to SXSW 2018!