Remember reel-to-reel tape? Vinyl? Cassettes? DVD’s? In our lifetimes we have witnessed a massive cultural and technological shift in how we enjoy music. The same is true for computers, phones, television, navigation and almost everything else in our lives. But perhaps the place where progress moves the fastest is in the world of luxury cars. So, when Team One needed music for the launch of the all-new Lexus GS, around the theme of, “From This Car Forward, There’s No Going Back,’ they called us.
First we wrote a soaring, powerful track for the global launch of the Lexus GS at Pebble Beach. Next we scored more music and sound design for all the digital content around the event, and finally, they asked us to capture the same unstoppable energy as the soundtrack to their television commercials. Take a listen.
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