MUSIC, DRIVES, & PURPOSE

MUSIC, DRIVES, & PURPOSE
October 15, 2015 Sally House

Petrol Advertising chose our music and sound design to wrap commercials for Western Digital’s drives.

Just like Western Digital’s drives are crafted with specific purpose, so are our commercial music and sound design. When creating the campaign to highlight PC, Performance, NAS, Surveillance, and Datacenter hard drives, Petrol Advertising saw the need for a bespoke music solution highlighting form and function. So they turned to The Hit House.

There is no “one size fits all” solution when storing valuable data, thus Western Digital offers hard drives that cater to the needs of the individual client. Similarly, our music libraries contain a variety of types of music with the option of custom songs and sound design created for individual commercial music campaigns.

More on Western Digital hard drives:
wdc.com/en/products/Purpose/

Watch Petrol Advertising’s Western Digital spots with music by Scott Miller and sound design by Chad Hughes: